Marketing the Church: “Mad Men” or “Holy Heralds” (Part I)
By Father Frank Marangos One of the objectives of many churches is to attract people who do not participate in the life of a church. According to Barna Group Research data (2011) 28% of the adult population has not attended any church activities, including worship services, in the past six months. That translates to nearly 65 million adults. When their children under the age of 18 who live with them are added to the picture,