While valuable, used without proper understanding and reserve, marketing strategies such as focus groups, satisfaction surveys, exploratory interviews, town-hall meetings, and channel market segmentation, have the dangerous potential of radically altering the shape and character of the Church, redefining its character and mission in terms of negotiated exchanges between purveyors and consumers. The practice of such unbridled marketing methods has, consequently, generated a deleterious mindset of obligation among church members. Sadly, believing that all secular